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Conversion strategies for your e-commerce website

how to sell more on your e-commerce store

To 6 figures
and beyond!

You and your e-commerce brand…

once I work my magic.

Gonna go out on a limb here and guess that you’ve...

  • Carved out enough Saturday time wrangling your website so people can actually find what they’re looking for and buy from you, but need a cocktail combo of Cabernet and coffee, and emerge looking like this guy:
    dog's tough day

    (Thanks Mariha Brengman for the photo!)

  • Thought the hardest part of e-comm was that 8 months you spent developing a product in a warehouse that got stuck overseas—and that once that was done, it would magically fly off the virtual shelves. A year later, you’re still stumped on how to scale to the next revenue level. Instagram stories? SEO? What the heck should I be focused on?
  • Bought the marketing courses that promised a proven method for product copy only to be left to fend for yourself in a toxic Facebook group full of unmoderated cutthroat 18-year-old dudes who have no awareness of themselves (or their privilege).
photo of designer Reese Spykerman

Hi, I’m Reese!

Helping e-commerce founders scale to multiple
6 figures with a better-than-Diet-Pepsi combo of
website conversion and content marketing magic. 

(Diet Coke drinkers still welcome, tricky tech and bro marketers not so much)

I know you can hustle. You wouldn’t be as far in business if you didn’t.

But there IS a saner way to see growth and predictable income that frees you up to—you know—have an actual life outside of navigating the minefield of third-party logistics.

If you read that and thought, “YES! What’s the secret?” come in closer so I can whisper in your ear:

GET YOUR WEBSITE TO DO THE WORK FOR YOU

Here’s how I’ve been known to do this for clients:

Understand customer behavior and exactly what’s making buyers currently exit and how to quickly transform triggers, words, and conditions so they stay and BUY.

Make your website more than just Beyoncé beautiful. Even Bey knows beauty alone doesn’t bring the profits. After 15 years of designing websites for brands of all sizes, I’ll make sure your website is a hit maker.

Free up all that time wasted down digital marketing rabbit holes so you can reclaim hours on your Google calendar.

Just like Lori saw after we worked together...

“Our monthly revenue jumped from $3,000 to 15K a month
(and sold out our product!)”

“Reese walked us through how to increase conversions on our website. We were able to steadily climb from a less than 2% conversion rate to almost a consistent 4% (some days hitting 8%). Industry average is about 3-4%. Our monthly revenue went from $3,000/month to $15,000/month and we sold out our product. As an added bonus, our average order value jumped by $8 as well just by adding some key elements Reese suggested.”

-Lori Leftcourt, Unicreamer

image of Lori Lefcourt from Unicreamer

Want in on this sustainable profitability?

Here’s what I know, deep in my bones:

When your website’s on point, all your other work and hustle will have an exponentially greater effect on your sales, your business and your passion for it all. All those hundreds of hours you spent on R&D and with manufacturers will finally culminate in a beautiful crescendo of “holy crap, I’ve quadrupled my sales in 3 months” kinda life.

I’d say it’s almost like printing money, but that makes me sound like one of those aforementioned bro marketers, so let’s just say it’s like turning on the sales faucet whenever you’re ready to scale (and turning it off if you need a breather, because sometimes it’s not just about the sales, amiright?)

I’m your best bet to make that happen.

Besides being an introverted only child who never stopped asking “why” long after other kids grew out of the “but why” phase, I’m ALSO...

Obsessed with Spotify playlists and make one for every season of the year. Why? Because it triggers memories of that time in my life. I’m alllll about emotional triggers—it’s a big part of the deep stuff related to consumer behavior that I teach my ladies in my 5-month Commerce Collective mastermind group.

A bIT of a nomad, I’ve lived in 3 countries:  The US, Canada, and Malaysia (for 7 years, where I never drove a car  if I could help it). Even while living in Malaysia, I worked with people like NYT Bestselling author Chris Guillebeau and marketing expert Bernadette Jiwa. They trusted my expertise, even if it meant getting the midnight version of me making them websites that seriously grew their businesses and exposure.

Easily bribed with chips and salsa. A life without crunch isn’t a life worth living.

The founder of the online masterclass series, The Commerce Collab. Tired of cutthroat marketing tactics and the BS of hustle culture, I created this free audio masterclass series to bring together e-commerce marketing experts in a collaborative environment, each sharing 1 doable tip you can put to work in your business, stat.

A graduate of Mizzou’s journalism program. Everything I learned there about asking questions and digging for the truth gave me the kind of brain that has clients saying on the regular, “I love how your brain works—this is why I need your genius.”

Ready to tap into that genius and 5x your revenue while you leave behind the tech rabbit holes?

“Results in less than ONE hour”

“I took Reese’s advice and checked to see how easy it was for folks to contact me. I made one little tweak and—I shit you not—within LESS THAN AN HOUR a prospective client emailed me through the contact form. No one had contacted me for months before this!”

-Sarah Dobson, Grant strategist

photo of sarah dobson
cindy-13

“52.9% increase in a month!”

“I can’t believe these results. My form submission rate increased in the last month (after making Reese’s suggested changes) by 52.9%. I’m blown away.”

-Cindy Childress, Childress Communications

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