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Design assessments

The Comprehensive Analysis

Your design could be work­ing more effec­tive­ly for you. Get a spe­cif­ic, detailed analy­sis and plan for improve­ment for your whole web­site. Ampli­fy your exist­ing design for bet­ter results.

Please read Client Poli­cies before pur­chas­ing The Com­pre­hen­sive Analy­sis. After pur­chas­ing, you’ll receive a ques­tion­naire to get the process start­ed. If you have ques­tions, please email

The Comprehensive Analysis improves the clarity of your website design for maximum impact

  • We look at your web­site (or oth­er cam­paign) as a whole and iden­ti­fy the strengths of your pre­sen­ta­tion, and the places where it caus­es con­fu­sion.


  • We pri­or­i­tize pro­tect­ing your rep­u­ta­tion and lever­ag­ing what you’ve already built: changes are sug­gest­ed with care­ful con­sid­er­a­tion.


  • We look for design oppor­tu­ni­ties to improve cus­tomer affin­i­ty and brand loy­al­ty.


  • We offer pur­pose­ful design strat­e­gy that bal­ances effi­cien­cy with change: we’ll lever­age what you’ve already built and give you tweaks to offer max­i­mum impact and ROI.



1. Collaborative Strategy

You know your busi­ness — its back sto­ry, goals, and key ini­tia­tives. Our work togeth­er will be col­lab­o­ra­tive, and I’ll be a design guardian who helps you fur­ther enhance and grow what you’ve already built.

Our process begins with a ques­tion­naire, fol­lowed up with an ini­tial phone call. I’ll lis­ten to your sto­ry and your chal­lenges, and then we’ll dis­cuss your mar­ket: what your cus­tomers want, how your busi­ness or move­ment helps make their lives bet­ter, and what you’ve done up until now to con­nect with cus­tomers through your design and mar­ket­ing.

2. Big Picture Design Analysis

Your web­site or cam­paign will under­go a care­ful, thor­ough design analy­sis for key design qual­i­ties includ­ing:

  • Cohe­sive­ness & con­sis­ten­cy
  • Clar­i­ty
  • Bal­ance
  • Hier­ar­chy and con­trast

CUSTOMER EMPATHY: We’ll look close­ly at the emo­tion­al appeal, usabil­i­ty, and trust­wor­thi­ness of your design as a whole, and iden­ti­fy areas that may cause con­fu­sion and over­whelm.

Your design may have clut­ter and noise that con­tribute to a loss of trust in your cus­tomers. These areas are where you may be los­ing peo­ple and miss­ing oppor­tu­ni­ties, and they can be improved with the writ­ten plan you receive.

3. Purposeful Design Direction

An analy­sis of your design is use­ful, espe­cial­ly if you love data, but it’s only as good as care­ful plan for expan­sion and change. You’ll also get a clear roadmap with a check­list of:

  • Top 5 key design areas to expand on your strengths
  • Top 5 design ele­ments to elim­i­nate to reduce con­fu­sion and improve clar­i­ty
  • Visu­al exam­ples of busi­ness­es who do design well, and who can serve as a inspi­ra­tional ref­er­ence for your design improve­ments.

4. In-Depth Follow Through

We will have an one-hour fol­low-up phone call, post analy­sis, for you to ask for clar­i­fi­ca­tion and gain a deep­er per­spec­tive on what your design cur­rent­ly com­mu­ni­cates, and how you can help cal­i­brate it for a more trust­ed con­nec­tion with your cus­tomers. You’ll get a per­spec­tive on how to think like a design­er, and how to apply design think­ing and empa­thy to your future ini­tia­tives.

Should you need ongo­ing sup­port, a fol­low-up review of your imple­men­ta­tions can be pur­chased, and for busi­ness­es in need of ongo­ing design advis­ing, I offer quar­ter­ly and year­ly con­sult­ing.


This review pack­age is espe­cial­ly rel­e­vant for you if you’ve been in busi­ness for sev­er­al years and need a fresh set of eyes on key pieces. To be spe­cif­ic, this is a design review of a major part of your busi­ness, such as your web­site in its entire­ty, or your packaging/print brand­ing, or your mes­sag­ing and posi­tion­ing (for exam­ple, for a new service/product launch, or for a polit­i­cal cam­paign).

The Com­pre­hen­sive Analy­sis is for peo­ple who under­stand there is no one sin­gle per­fect solu­tion to any giv­en prob­lem but who val­ue the per­spec­tive and advice of an expe­ri­enced guide.

You need or expect the solu­tions or design exe­cu­tions to be done for you. The Com­pre­hen­sive Analy­sis does not include any design work: it is an ana­lyt­i­cal report and busi­ness advis­ing. You’ll need a design­er or team to exe­cute the rec­om­men­da­tions.

Invest in a Comprehensive Analysis

After you sub­mit pay­ment, you’ll be direct­ed to a ques­tion­naire so I can learn about you and your busi­ness. After I review your ques­tion­naire, I will con­tact you with a infor­ma­tion on sched­ul­ing our ini­tial phone call.

You’ll find The Com­pre­hen­sive Analy­sis is an objec­tive, expe­ri­enced per­spec­tive on your busi­ness, its sto­ry, and its design. You’ll get con­crete advice to help ele­vate what you or your stake­hold­ers have spent years build­ing. Togeth­er we can help strength­en that foun­da­tion and improve con­nec­tions with your cus­tomers. You’ll get pro tweaks to your design that build trust, make you look bet­ter, and improve your results.

Invest­ment: $9,500

“Reese has a unique ability to understand and solve complex design problems with solutions that align perfectly with her client’s needs and vision. She is an expert at asking the right questions, and answering them with skill and talent that runs parallel to many top creatives.”


Please read Client Poli­cies before pur­chas­ing The Com­pre­hen­sive Analy­sis. After pur­chas­ing, you’ll be direct­ed to a ques­tion­naire about your busi­ness. If you have ques­tions, please email

  • The Com­pre­hen­sive Analy­sis ini­tial phone call will be sched­uled with­in 8 busi­ness days of your pur­chase.
  • The post-analy­sis fol­low-up phone call must be sched­uled with­in two weeks of receipt of the writ­ten analy­sis.
  • Once you have paid for The Com­pre­hen­sive Analy­sis, I’ve reviewed your ques­tion­naire and we’ve talked in our ini­tial phone call, your pur­chase is non-refund­able.
  • In the rare event your ques­tion­naire and/or ini­tial phone call indi­cates your busi­ness is not a good fit for The Com­pre­hen­sive Analy­sis, I will con­tact you and refund your mon­ey before any fur­ther work is done. If appro­pri­ate, I’ll rec­om­mend anoth­er of my ser­vices that may be more rel­e­vant for your busi­ness.
  • Phone calls are booked between the hours of 1pm-5pm EST (East­ern Stan­dard Time, which is New York City time). If you are in Europe, Asia or the Aus­tralia region, we will find a time that works for both of us.
  • If you must can­cel and resched­ule your call time, please noti­fy me 72 hours ahead of time, as the time is being held for you and late can­cel­la­tions will not be resched­uled or refund­ed.

Reese has worked with